You Can Have Your 3PL and Good Service, Too

For Companies Opting for a Broker, Zip Xpress Has a Solution

We have seen the best and worst of it when it comes to brokered shipping relationships.

In recent years, lots of companies out there have stopped trying to be their own shippers and have turned over the entire process to a Third Party Logistics provider.

All fine and dandy when it works well.

But a real nightmare for the business when a 3PL fails to properly serve the client.

When it’s an easy job, a straightforward job, maybe the 3PL can get away with hiring just anyone. But hiring from the bottom of the barrel can really cause problems.

Most 3PL brokers out there admit to there being three kinds of carrier choices:

  1. A top-notch player in the business
  2. An acceptable midrange carrier
  3. And then the nearly fly-by-night bottom of the barrel that underbids everyone

Underbids and then woefully underperforms.

The bottom third can wreck a business relationship for the shipper company with only a few bad outings. Product that is late, damaged, completely misrouted. Even lost forever, somewhere en route. It actually happens.

Enter Zip Xpress, with an aggressive agenda for improving 3PL-related trust levels, timeliness, and damage-free delivery statistics.

There is a better way of doing this.

Zip Xpress is working hard to show manufacturers, small firms, and the 3PLs they’ve hired that the solid middle ground of carriers is where the best value is found. We are telling anyone who will listen that the known quantity of Zip Xpress

We are telling anyone who will listen that the known quality of Zip Xpress is exactly what 3PLs need.

If they just go for the bottom of the barrel carrier, just so they can keep more of the shipper’s fee, it’s an end game for them. Sooner or later, the cut-rate trucking is going to blow up in their faces.

What we’re offering at Zip is a trustworthy, high-quality service that will keep the 3PL and the client company happy for years -not just for the next load or two.

Where you spend and send your dollars really does matter, and that includes a company’s and a broker’s choice of how to get their product to market.



Dina McKnight

Dina McKnight-Dargis, CEO and owner of Zip Xpress Inc. for the past 15 years, is recognized as a significant leader and innovator in Michigan’s supply chain business. She has been honored by numerous national organizations as an influential businesswoman in the marketplace, particularly in the freight-hauling industry. Her passion on the job involves load optimization and its resulting higher sustainability for the future of trucking. As she describes it to anyone who will listen, a truly full, professionally optimized truckload saves customers money, the road wear and tear, and the environment some carbon emissions. Plain and simple, she says, it’s the right thing to do.

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