Supply Chain as a Growth Function
A recent study in the consumer packaged goods industry found that nearly 70% of executives see the supply chain as a support function rather than a tool for growth. While that is only one industry, it isn’t hard to imagine that key players in a wide range of industries might feel the same way. The problem with this line of thinking is that it seemingly ignores all of the advances that have been made in the supply chain sector. These advances have been integral in growing multiple industries and contributing to the success of some of the biggest companies currently in existence.
Consider how much e-commerce has evolved over the years. The obvious name here is Amazon – what they’ve accomplished by focusing on revamping their supply chain has been nothing short of remarkable. The lesson here is that Amazon made the supply chain seamless for many consumer companies. The next logical step in supply chain evolution is getting product to arrive on time and damage free. Manufacturers need to take a long, hard look at their supply chain and evaluate how their carriers handle their products.
In today’s world, many customers want their product to arrive damage free. They don’t want to see office furniture coming out of the truck dented, scratched or crushed. They don’t want to see dents in their medical machinery or bends in the industrial robotic arms. Low prices and fast transits go out the window if your unique freight arrives damaged. Customer trust erodes every time freight arrives damaged and the costs to replace this sensitive equipment will soar. This will put a strain on sales and revenue, further hurting the company. On the other hand, if you are consistently outperforming expectations and keeping your customers happy, you have a great chance of gaining more business and driving profits up. To see how we can increase growth for your company through the supply chain, start today with Zip Xpress!