One of the common themes being talked about logistics is the arrival of blockchain technologies and how it promises to “revolutionize” the industry. The truth of the matter is is that most of the problems that blockchain intends to solve have already been solved by software currently being implemented in the industry. While new technology is always important, we also cannot forget the importance of great customer service and solving a manufacturer’s problems. That is something technology will likely never be able to do.
Many executives are actually skeptical of some of these new technologies arriving. Even using “Blockchain” in the name causes suspicion. There is no doubt how important data is for analysis along the supply chain, but we can’t forget that the analysis should be about helping shipments arrive on time and undamaged. At Zip Xpress, our data analysis is also focused on showing customers how much carbon dioxide they’ve saved through our sustainability reports. Data certainly has its place in the supply chain, but none of these factors come into play without the human touch. Technology is being designed to enhance the human ability, not replace it.
At Zip Xpress, we pride ourselves at being the most customer-oriented carrier, providing custom carrier solutions for every shipping situation. We understand that there’s a lot of hype and hope that machines will replace humans in the workforce, but that will never be the case. The next time you read an article about how blockchain might revolutionize the industry, remember that many of the proposed solutions are already in place. We also understand that a simple phone call can clear up more than a complex software algorithm ever could. We work with our customers, not hide behind our screens from them. The most successful technologies are the ones that help people succeed. To see how we can help your business succeed, start today with Zip Xpress!
