Every Mile Counts: Why Route Optimization is Vital in Shipping

It may seem like common sense that any company involved in the shipping process should try to find the most efficient path for every shipment. However, there are still many out there who simply rely on GPS directions to get them from point A to point B. While this isn’t necessarily detrimental and can certainly work on a load by load basis, there are far more steps that can be taken to optimize routing and maximize efficiency. With new technologies, specialized employees, and a world of information at our fingertips, we can now plan for delays and analyze trends better than ever before. When all of these things are working together, carriers, shippers, and manufacturers will reap the benefits of lower costs, better on-time delivery numbers, and more overall success.

Optimization is especially important when handling consolidated shipments for multiple customers. A driver with one single truckload shipment may be able to allot more time for expected delays due to traffic, weather, or other outside factors. On the other hand, a driver carrying a variety of products going to different locations doesn’t have as much leeway when it comes to delays. One small traffic incident can cause him to miss his first appointment, which in turn will put more pressure on him to make each subsequent appointment after the fact. This is why so many logistics companies are employing analysts and investing in technology in order to find the best routes and make planning for delays more predictable. A single missed delivery due to weather isn’t the end of the world, but when we can analyze data and come up with new optimization plans, we are setting ourselves up for more success in the future.

At Zip Xpress, we factor in everything when it comes to ensuring your freight will arrive undamaged and on time. We operate as a team, seeking new and better solutions, even when previous efforts were satisfactory. We strive for excellence every time and we collaborate on what we can do better for the future. Our planners and customer service specialists ensure that everything was correct with the load before it leaves our warehouse. We optimize our routes and operate under the highest efficiency every day. We set goals to do everything better with a focus on continuous improvement. To see how we can optimize your route with your next shipment, start today with Zip Xpress!

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