Getting More Drivers on the Road: The Push for Recruitment

It is currently estimated that there are about 3.5 million truck drivers actively working in the USA. This looks like a large number on the surface, but the fact remains that there is still a massive shortage of truck drivers, and shippers have been struggling to cover all their freight for several years now. The manufacturing boom has slowed a bit, but the amount of product being produced is still outweighing the number of trucks that are available to carry it. As many lifetime drivers are retiring, younger people simply aren’t as attracted to a profession that was once seen as highly desirable. This is why carriers must focus on new trends and put extra effort into recruiting drivers if they want to continue to be successful.

Carriers can try to focus on the changing landscape of the industry to entice younger people as well as those who weren’t traditionally seen as the truck-driving type. This includes focusing on diversity and reaching out to women who currently only make up 8% of the pool of cross-country truckers. As attitudes change across the industry, there aren’t as many barriers to entry for women and minorities to get their CDL and to become successful drivers. Similarly, carriers should push hard for a strong millennial outreach program, highlighting why driving might have benefits for young people who don’t yet have families. Some of these advantages include flexibility, great pay if you work hard, and the perk of getting to see parts of the country that you may have never made it to before.

At Zip Xpress, we understand that the profession isn’t going away anytime soon. Potential drivers will need to work hard, but the benefits are rewarding to those who put in the effort. All of our partners in manufacturing still need their products shipped, nothing will replace this reality. Moving this product by truck is still the most effective way to get this done. Emphasizing that a job in trucking can be a flexible, lucrative, and long-lasting career is a vital part of improving a carrier’s recruitment program. To see how our professional drivers can handle your freight, start today with Zip Xpress!

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